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How Proptech has enhanced Commercial Real Estate

Christy Vasiliou, Director, Head of Property Management, GID
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As technology continues to revolutionize various industries, the realm of commercial real estate is no exception. The emergence of property technology, or PropTech, has significantly impacted the sector, offering innovative solutions to streamline analytics and processes. In this article, we will explore how PropTech startups have transformed the commercial real estate landscape throughout the U.S., showcasing specific brands and their contributions to the industry.


1. Automated Data Analysis: One of the key areas where PropTech has made a significant impact is in data analysis. Companies like Reonomy and VTS provide powerful tools that leverage artificial intelligence and machine learning algorithms to collect, analyze, and present property data in a user-friendly format. These platforms enable commercial real estate professionals to access comprehensive market insights, property valuations, and tenant information, empowering them to make datadriven decisions with confidence.


2. Enhanced Property Management: PropTech companies have also revolutionized property management processes. Yardi Systems and AppFolio offer cloud-based property management software that simplifies tasks such as lease management, maintenance tracking, and financial reporting. These platforms enable real estate professionals to streamline operations, enhance tenant experiences, and improve overall efficiency. Additionally, smart building management systems like Building Engines and Enertiv provide real-time monitoring of energy usage, maintenance needs, and security, ensuring optimal building performance and cost savings.


3. Virtual and Augmented Reality: PropTech has embraced the power of virtual and augmented reality (VR/AR) technologies, transforming the way properties are showcased and marketed. Companies like Matterport and Floored specialize in creating immersive 3D virtual tours, enabling potential buyers or tenants to remotely explore properties in incredible detail. These virtual/augmented reality solutions save time and resources by allowing the buyer to experience the property while saving time of property visits. It also enhances customer engagement and has helped increase buyer conversion rates.


4. Streamlined Financing and Investment: In the realm of commercial real estate financing and investment, PropTech platforms have simplified traditionally complex processes. Brands like Cadre and Real Capital Markets provide online marketplaces that connect investors with property owners and streamline the transaction process. These platforms enable investors to access a wider range of investment opportunities, conduct due diligence, and close deals more efficiently. Additionally, companies like Reis and CoStar offer comprehensive market analytics and investment insights, assisting investors in identifying lucrative opportunities and mitigating risks.


5. Sustainable Building Solutions: With the growing emphasis on sustainability, PropTech companies have emerged as pioneers in developing innovative solutions for energy efficiency and sustainability in commercial real estate. Brands like Aquicore and Carbon Lighthouse offer advanced energy management systems that monitor energy usage, identify inefficiencies, and propose optimization strategies. These solutions not only reduce operating costs but also contribute to environmental conservation, aligning with the increasing demand for sustainable properties.


PropTech startups have revolutionized the commercial real estate industry in the U.S., providing a plethora of innovative solutions to streamline analytics and processes. Through automated data analysis, enhanced property management, virtual and augmented reality, streamlined financing, and sustainable building solutions, PropTech brands like Reonomy, VTS, Yardi Systems, Matterport, Cadre, and Aquicore have transformed the way commercial real estate professionals operate. Artificial Intelligence is creating a way to efficiently and accurately process payables and complete many accounting functions to help simplify processes for commercial real estate.


Embracing these technologies empowers industry leaders to make informed decisions, streamline operations, enhance customer experiences, and contribute to a sustainable future for commercial real estate. As the PropTech sector continues to evolve, the possibilities for further advancements and disruptions within the industry are endless.


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